A “Brand” Isn’t a Single Logo
It’s the way someone feels when they interact with your business, which leads to the expectations they develop for your offerings.
Let’s ensure your visual brand identity is all-encompassing and accurately reflects the feelings and expectations you want your audience to develop about your brand. This package gives you all of the elements you need to establish your visual brand identity - from your color palette, brand fonts, and of course, your logo. The best part? All logos begin as completely custom-sketched concepts before they are rendered into digital designs, meaning we can get super creative with your brand identity.
Everything You Need to Establish Your Visual Identity
Creative Direction
Mood board / Color palette / Font suite / Brand Guidelines
Logo Suite
MAIN LOGO / SUB LOGO / ICONS & BRAND MARKS / 20-30 TOTAL FILES
Marketing Suite
LAUNCH GRAPHICS / Business card design template editable in Canva
Education & Support
SUPPORT THROUGHOUT PROJECT TIMELINE / POST-PROJECT GUIDE
DESIGN PROCESS
no. 01
Pre-Project Planning
After you book your project, we will begin the process of gathering all of the background information we need before we start your project.
no. 02
Project Kick-Off!
We will begin your project with Creative Direction, checking in with drafts along the way to gather feedback.
no. 03
Logo Design
Using your creative direction, Ashley will design and present three different logo suite concepts. Together we will choose one concept to continue to develop and refine for your logo suite.
no. 04
Finalize & Launch!
Once your logo suite is approved and finalized, we will put together your Brand Guidelines so you have all your new branding elements in one place and create your launch graphics!
Do you lack clarity and struggle to attract your ideal customers?
The Brand Strategy Add-On
You can’t effectively market your business if you don’t fully understand who you are marketing to, what their specific needs are, how your product or service can help them, and how you can convey your value to them. In a Brand Strategy Intensive, we will answer all of these questions and more to ensure we deeply understand your Unique Value Proposition and how you can use that to attract and convert your ideal customer.
After our call, we will outline your key brand messaging, define your brand mission and vision, outline your brand pillars, and compile it together in a Brand Guidelines document so you can confidently communicate with your audience.
"Forever obsessed with my branding!"
- taylor marie images
"The best designers to work with!"
- stacy tierman photography
book a free design consult
Receive our welcome guide before our call
Receive a formal proposal after our call
Finalize & Book Your Package!
2-6 wk
most project timelines run 2-4 weeks
140+
business owners served
40
countries represented by our clients
u.s. states represented by our clients
5
Tara Moore from Farm and Fir Co. was fantastic to work with! My website needed a complete facelift, and Tara incorporated my vision into a cohesive story. She created brand messaging and imagery through her photography that has made all the difference. The positive feedback I have received regarding my website and Instagram has been amazing. I continue to work with Tara on new projects, and she presents them with detailed deliverables and a smile.
- LISA VELTRI, VELTRI
"Tara listened to what I wanted, asked all the right questions, gave me plenty of options without overwhelming me, integrated all of my feedback and was endlessly patient, happily adjusted anything and everything until it was just right. What’s more, not only was her design process absolutely spot on for rebranding my business and breathing new life into my old, outdated website, it inadvertently helped me to understand my business better which has led to many positive changes all around.
- SANDY HART-LONG, F.I.C.S.
It was seamless and just so easy to work with Tara and really, most importantly, she understands how to follow your brand identity. She is very easy to communicate with and the project was done in no time! Do try Farm & Fir for your next website upgrade, it’s the best!”
- SONJA MORGAN, BRAVO'S REAL HOUSEWIVES OF NEW YORK & CRAPPIE LAKE
