welcome to farm & fir co.®

Creative Horse Girls Who Are Wildly Passionate About All Things Branding & Business

Creative Horse Girls Who Are Wildly Passionate About All Things Branding & Business

meet our team

Pour Yourself a Big Cup of Coffee and Let Us Handle the Rest

We get it - you’re a busy entrepreneur wearing many hats. You don’t have the time to tinker with your logo in Canva or the bandwidth to teach yourself the ins and outs of designing a website. We exist to alleviate this pressure and take the reins in elevating your brand and bringing clarity to your business. 

Through years of working in and out of the equestrian industry, we understand the unique needs of equestrian business owners and the strong position they need to take in a niche market.

We use our expertise in working with niche businesses to develop ultra-unique and deeply focused brands in a range of industries.

From olympic riders, to content creators working with some of the biggest names in the industry, and every new start-up brand in between - we offer a range of packages designed to meet you where you’re at to help get you where you want to go. 

I’ve held many roles in many different industries - from working as an Associate for a NYC-based crisis management and PR firm, to Program Director for a therapeutic riding center, Barn Manager at a 45-acre private equestrian estate, and most recently, CEO & Creative Director of our design agency. Without a doubt, this is my favorite role.

After years of working hands-on with fellow equestrian entrepreneurs, we started Farm & Fir Co.® as a small team of self-taught designers driven purely by the mission to help business owners reach their full potential and thrive in an industry we love so much. 

contact me

based in belmar, nj

bucks county farmsteader, fine artist, owner of white stallion studio

Ashley Gilbert, Lead Graphic Designer

Combining her degree in fine art with her raw, natural talent, Ashley is best known for her unique illustration style. As her business White Stallion Studio blossomed into a successful custom art business, Ashley found her artistic skills transcended traditional mediums and translated to digital and graphic design.

Clients work directly with Ashley throughout the logo design process. What makes Ashley's logo designs so special is that every single client concept is completely hand drawn from scratch, and is 100% custom.

signature illustrator

Coleen Harte, Project & Billing Manager

based in colts neck, nj

After years of operating her own successful corporate events business, Coleen has transitioned her career to support fellow female entrepreneurs in many aspects of their business.

Coleen works with clients throughout the pre-project process keeping timelines on track and post-project assisting with billing. 

It's a Horse Girl Vibe

More coffee, please

Giddy Up

denim & neutrals

"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another."

- seth godin

2-4 wk

most project timelines run 2-4 weeks


business owners served


countries represented by our clients

u.s. states represented by our clients 


design consult


Schedule your free design consultation so we can learn more about you, your business, and how we can work together. Have questions first? Contact us and we will follow up via email!

Book consultation now

contact us now

Tara Moore from Farm and Fir Co. was fantastic to work with! My website needed a complete facelift, and Tara incorporated my vision into a cohesive story. She created brand messaging and imagery through her photography that has made all the difference. The positive feedback I have received regarding my website and Instagram has been amazing. I continue to work with Tara on new projects, and she presents them with detailed deliverables and a smile. 


"Tara is an absolute pleasure to work with, and my only regret is not meeting her sooner!"

"Tara listened to what I wanted, asked all the right questions, gave me plenty of options without overwhelming me, integrated all of my feedback and was endlessly patient, happily adjusted anything and everything until it was just right. What’s more, not only was her design process absolutely spot on for rebranding my business and breathing new life into my old, outdated website, it inadvertently helped me to understand my business better which has led to many positive changes all around.  


"I’m so thrilled with the website Tara created for my business and cannot get over how pleasant and seamless the entire process was."

It was seamless and just so easy to work with Tara and really, most importantly, she understands how to follow your brand identity. She is very easy to communicate with and the project was done in no time! Do try Farm & Fir for your next website upgrade, it’s the best!”


“Tara was an absolute pleasure to work with for my new website.”