Design Agency for Equestrian Brands & Businesses

GET A LEG-UP in leveling-up YOUR BRAND™

Based in New Jersey / Serving Equestrian Businesses all Over the World

Finally, a design agency that speaks the language of an equestrian entrepreneur, builds you content that attracts your ideal customer, and gives you actionable ways to maintain consistency through education and support. Using The Farm & Fir Framework™, we bridge the gap between brand design, photography, and website design for service based businesses and e-commerce brands in the equestrian industry.

who we work with




our specialties

Logo & Brand Design

From your messaging to your visuals, every touchpoint of your brand should tell a clear story. Let’s build you the brand you’ve been dreaming of. 

Website Design

Whether you sell products or offer services, you need a website that proudly represents your brand with dynamic design, speaks to your target audience, and gives them a clear path to working with you.

Brand Photography

Photography is visual storytelling. We offer brand photography for personal brands, service-based, and product-based businesses based in New Jersey.

Education & Resources

get a leg-up in leveling up your business

Designed just for equestrian entrepreneurs, our business resources cover everything from our favorite tools and systems, design resources like stock photo packs and illustrations, digital courses, and our in-person business building events hosted throughout the year, The Farm & Fir Framework™ Workshop.

check it out

For years I felt caught between finding a stable corporate career path and following my passion as a creative horsegirl

Like many equestrians, I held this limiting belief that I couldn’t build a stable career in the equestrian industry. I thought I needed a secure, corporate job so I could always enjoy horses as a hobby.

Finally, I took a leap of faith to leave my corporate PR job in downtown Manhattan to manage a 45-acre horse farm in Colts Neck, NJ. As I began to network with local small businesses, it became clear that the equestrian industry desperately needed help branding their businesses in a way that truly set them up for long-term success.

We help our clients break through that limiting belief by helping them set the right foundation for their business through cohesive brand design, story-driven photography, and strategic website design. 

our agency

our services

tara moore, ceo & creative director

Who We Exist to Serve

The small business owner who doesn’t know where to start.
The equestrian who wants to build their personal brand.
The training barn who needs a competitive edge to stand out.
The side-hustler who is struggling to connect on social media.
The equestrian brand who needs focus and clarity.

We see you, we hear you, and we’ve got you

Because we are one of you.

work with us

VIP Design Weeks


If you need your brand or website designed and finalized ASAP, then you’ll love our VIP Design weeks. We will deliver your new brand and/or website within seven days.

inquire now

Tara Moore from Farm and Fir Co. was fantastic to work with! My website needed a complete facelift, and Tara incorporated my vision into a cohesive story. She created brand messaging and imagery through her photography that has made all the difference. The positive feedback I have received regarding my website and instagram has been amazing. I continue to work with Tara on new projects, and she presents them with detailed deliverables and a smile. 

"Tara is an absolute pleasure to work with, and my only regret is not meeting her sooner!"

"I had a vision of what I wanted my equestrian brand to be and Tara helped me bring it to life. Becoming an equestrian entrepreneur can be pretty intimidating, but Tara's expertise has made the website development and branding processes so fun and less stressful!"


"Tara and the Farm & Fir Co. team are an absolute dream to work with!"

After I hired a website designer at the end of 2022, I was left with a website I wasn't in love with and didn't capture my brand in it's entirety. Farm and Fir's client journey made sure to pull all the little ideas out of my head and put it together to deliver a website that is functional now and can grow with me.

The feedback I received after the launch of the website was incredible and I was support during the entire launch with made-for-me templates to post on social media. The SEO on my website even has inquiries directly from google.


"Tara delivered the website I had visioned."