THE FARM & FIR FRAMEWORK

We are so excited to present the very first FARM & FIR FRAMEWORK! This in-person two-day three-night workshop is for equestrian business owners specifically struggling with:

- Branding 
- Finances
- Photography + Content Creation

Hosted by Tara Moore of Farm & Fir Co, Christa Myers (aka, The Equestrian Bookkeeper!), and Taylor Kos of Gold Horse Photography

for Equestrian Entrepreneurs

february 9-12, 2023  west palm beach, fl

Imagine if you had a clear and defined strategy as the guiding light for your brand, visuals that captivate and engage your audience, and a financial plan to help you ditch that broke horse girl story and embark on a path to profitability…

THIS is what you can expect to learn at the first FARM & FIR FRAMEWORK. During this three-night two-day workshop, through both group sessions and one-on-one intensives, we will work together on building you a strong brand strategy that attracts your ideal customer, teaches you how to take and edit incredible photos and videos to support your brand using just your phone, and lay the foundation for financial success through smart business processes and Quickbooks support.

So…are you ready to be founding members of our Equestrian Business Owner community and use THE FARM & FIR FRAMEWORK to grow your business?

Hey Equestrian Entrepreneur, it’s time to take your business by the reins and set the right foundation with THE FARM & FIR FRAMEWORK

LET'S BUILD YOUR BRAND - TOGETHER

Tara Moore
FARM & FIR CO.

Christa Myers
THE EQUESTRIAN BOOKKEEPER

Taylor Kos
GOLD HORSE PHOTOGRAPHY

THE FARM & FIR FRAMEWORK IS HOSTED BY:

Maintaining your books and tracking expenses and profit feels like a constant struggle (and you're currently thinking, "don’t even get me started on tax season!")

05

Your brand lacks visual focus and consistency and your DIY website doesn’t capture or generate many leads.

04

Your pricing is based on some market research and your best guess, rather than factoring your costs, time, and a healthy margin.

03

You don't have any clear processes within your business and constantly feel like you're playing catch-up. 

02

You struggle to maintain consistency and convey exactly what you do and who you do it for on everything from your social media, to your website, and even one-on-one interactions with potential customers. 

01

WE KNOW the feeling!
THIS IS FOR YOU IF:

You don’t have the budget for multiple professional photoshoots per year and struggle to take quality photos for social media on your own.

06

You are overwhelmed when it comes to jumping on the video content trend and reels bandwagon (a trend that is definitely here to stay!)

07

""I had my best sales day ever! I can't help but say that Gold Horse Photography's images made it happen for me."
- EMILY, FOUNDER & OWNER OF MAY BABES EQUESTRIAN

" Best sales day ever!"

"Christa is knowledgeable, passionate, and thorough. Everything you want in a bookkeeper/business advisor! She helped me understand how to utilize data within my bookkeeping to my advantage and I no longer dread tax time!"
- SARAH MAVRO, OWNER AT DAPPLED APPAREL CO.

" No longer dread tax time!"

"Working with Tara on a much needed website revamp was such a joy. She really took time to understand our brand and learn about the story we wanted to tell first and foremost, and then helped us rebuild our online presence in a fresh way that better serves our customers. The process was simple and fun!"
- ALLISON, CO-FOUNDER OF REDINGOTE

" Such a joy!"

Financial systems that work for your specific business so you can kick that broke horse girl story to the curb

The ability to make your DIY photos and video look not so DIY

Clear processes to help you organize and streamline your business

focused messaging supported by eye-catching visuals that attracts the right audience and helps you maintain consistency

This is what you need

You're going to love this!

THE EXPERIENCE

Slip away from your bustling day-to-day and join us for a one-of-a-kind experience in the place every horse person wants to be during the winter: West Palm Beach, Florida.


I want in!

education + community + horses

During your three nights and two full days with in Florida, you can expect to wake up to the warm West Palm Beach air as you enjoy a cup of coffee overlooking the water with your new friends. 

Each day, we will start with a group seminar followed by one-on-one intensives. Spend some downtime in the afternoon setting new business goals and enjoying a glass of wine by the pool.

At night, get ready to head over to the WEF show grounds a short drive away in Wellington for a proper horse girl hangout.

WHAT YOU WILL LEARN

THROUGH GROUP SEMINARS + ONE-ON-ONE INTENSIVES

Education

BRAND + WEBSITE STRATEGY

TAUGHT BY TARA MOORE, FARM & FIR CO.

- Identify your ideal customer
- Develop messaging that is clear and focused
- Develop your brand story
- DIY your brand visuals
- Create a plan to consistently roll out your brand messaging + visuals across all platforms
- Brand + website audits and action plans

Key takeaways will include:

PATH TO PROFITABILITY

TAUGHT BY CHRISTA MYERS, AKA "THE EQUESTRIAN BOOKKEEPER"

- Price audit and strategy
- Developing a budget
- Business analysis + setting up processes 
- Quickbooks Online overview and setup
- Bookkeeping requirements and process

Key takeaways will include:

DIY YOUR BRAND PHOTOS + VIDEOS USING JUST YOUR PHONE

TAUGHT BY TAYLOR KOS, GOLD HORSE PHOTOGRAPHY

- Photography principles
- How to confidently pose and take your own brand photos
- Styling product photos
- Creating your own presets in Lightroom Mobile and editing basics
- Shooting video content with your phone to create Reels and TikToks

Key takeaways will include:

WITH TAYLOR FROM GOLD HORSE PHOTOGRAPHY

BONUS HEADSHOT PHOTO SESSION!

Ever dream of having photos of yourself with the beautiful backdrop of Wellington? We sure do! Each attendee will get a bonus mini headshot session with Taylor. Get ready for lots of laughs cheering on your new horse girl pals.

READY TO KNOW ALL OUR SECRETS?

APPLY NOW

The FARM & FIR FRAMEWORK is an all-inclusive experience for attendees, including meals, accommodations, transportation to excursions, educational seminars, and of course, networking.

Our Airbnb is located in West Palm Beach about 20 minutes from the WEF show grounds.

All meals are included with the exception of Friday night when we spend the evening at WEF and enjoy their local onsite food vendors.

ALL-INCLUSIVE ACCOMMODATIONS

please note: we are not offering single-occupancy

Upon registration, we will send you the full itinerary so you can make your travel arrangements. We will also add you to our private FARM & FIR FRAMEWORK Facebook group so you can connect with fellow attendees ahead of the workshop!

CONNECT WITH FELLOW ATTENDEES

We will review your application and will email you a registration link if your business is the right fit! Don't worry, if your business isn't the right fit for this workshop, we will still follow up and send you some exclusive resources.

HEAR FROM US WITHIN TWO WEEKS

You may be wondering...why is this workshop application only? We want to ensure that everyone who attends is in a similar season of their business so we can customize the entire experience and ensure you have real, tangible takeaways.

SUBMIT YOUR APPLICATION!

Let's.  talk  process...

"Tara Moore from Farm and Fir Co. was fantastic to work with! My website needed a complete facelift, and Tara incorporated my vision into a cohesive story. She created brand messaging and imagery through her photography that has made all the difference. The positive feedback I have received regarding my website and Instagram has been amazing. I continue to work with Tara on new projects, and she presents them with detailed deliverables and a smile." 
- LISA VELTRI, VELTRI

"Tara is an absolute pleasure to work with, and my only regret is not meeting her sooner!" 

"I had a vision of what I wanted my equestrian brand to be and Tara helped me bring it to life. Becoming an equestrian entrepreneur can be pretty intimidating, but Tara's expertise has made the website development and branding processes so fun and less stressful! Christa has been so incredible to work with as I prepare to launch my new equestrian business, State of Equine! Not only is she so knowledgeable in all things bookkeeping, she is a huge supporter of equestrian entrepreneurs and does all she can to help you succeed. It has been such a pleasure working with Christa as she has been one of my biggest cheerleaders in addition to my bookkeeping guru. Cannot recommend her enough for any equestrian entrepreneurs!!"
- LACEY SIMPSON, STATE OF EQUINE

"Tara and the Farm & Fir Co. Team are an absolute dream to work with!"

"These two women allowed me to elevate my company and present it in the best light possible. Both of these women are brilliant creatives and quintessential professionals, each an expert in her field. Additionally they are both such an absolute pleasure to work with. Taylor and Tara are definitely the type of women you want in your corner and I am so grateful to have crossed paths with them."
- MICHELLE WELLS SALZMAN,
SASHALAND EQUESTRIAN

"Working with Tara and Taylor was such a game changer for SashaLand Equestrian"

TAKE IT FROM OUR CLIENTS...

Let's do this...
BE mindful WITH THE preset YOU ARE CREATING.

DOES IT LOOK LIKE THE future YOU ARE HOPING FOR?

General Pricing

one payment of $1,700

general pricing starts october 2, 2022

one time payment

be amongst the first to attend a farm & fir framework workshop!

Pricing is based per-person and you will only be billed after your application has been accepted

After years of growing our own businesses in specific niches within the equestrian industry, we know exactly how you feel right now. Whether you are just starting your entrepreneurial journey, looking to keep your business as a side hustle, or want to prepare to go full time, we are ready to help get you where you want to be.

LET US HELP YOU BUILD THE BUSINESS OF YOUR DREAMS

This is the sign you've been waiting  for!

apply now

you aren't interested in collaborating

you aren't experiencing challenges that align with what we are teaching

you aren't ready to invest in yourself and your business

you have a very established business that runs like a well-oiled MACHINE

This is      for you if...

you are willing to be honest about your challenges and are open to solutions

you are excited to connect and collaborate with fellow equestrian business owners

you have been struggling and are ready to make a change

you are ready to focus your brand and business

This is for you if...

You've Got Questions, We've Got Answers

what arrival and departure details do i need to know?

You can plan to arrive anytime after 3 PM on February 9th, 2023. We will kickoff the workshop with a group dinner; no educational seminars or intensives will take place the first night. Feel free to lounge by the pool and hang get to know the fellow attendees! We will send all attendees the Airbnb address with the full workshop itinerary. Please plan to leave the Airbnb by 10 AM on 2/12/23 and make your own travel arrangements to and from the airport.

is the cost of this a write off/deductible expense?

Yes! The cost of the workshop and your travel expenses are all deductible expenses. Christa will review exactly how to categorize those expenses during the workshop :)

WE CAN'T WAIT TO CONNECT WITH YOU!

Apply Now to Attend
THE FARM & FIR FRAMEWORK

february 9-12, 2023 | west palm beach, florida