FARM & FIR FRAMEWORK
Attend the next
If you had major "FOMO" missing our Wellington Workshop, you're in luck!
We have our second Workshop in the works for Fall 2023 and can't wait to share the news when we launch more details this spring.
Sign up to be the first to know when our second Workshop is live and receive a special early-bird discount for joining our Workshop Waitlist!
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Wondering what the Workshop is all about? Check out details from our Wellington Workshop we hosted in February 2023...
Imagine if you had a clear and defined strategy as the guiding light for your brand, visuals that captivate and engage your audience, and a financial plan to help you ditch that broke horse girl story and embark on a path to profitability…
THIS is what you can expect to learn at the first FARM & FIR FRAMEWORK. During this three-night two-day workshop, through both group sessions and one-on-one intensives, we will work together on building you a strong brand strategy that attracts your ideal customer, teaches you how to take and edit incredible photos and videos to support your brand using just your phone, and lay the foundation for financial success through smart business processes and Quickbooks support.
So…are you ready to be founding members of our Equestrian Business Owner community and use THE FARM & FIR FRAMEWORK to grow your business?
Hey Equestrian Entrepreneur, it’s time to take your business by the reins and set the right foundation with THE FARM & FIR FRAMEWORK
"The Farm & Fir Framework was an incredible experience. Before the workshop, I approached my business with a hobbyist mindset, and now I feel I have not only the motivation, but the skills, resources, and direction I need to fully embrace my business as an Equine Entrepreneur. So grateful for the care and knowledge put into this experience. Would attend every year!"
"I was so honored to attend the first Farm & Fir Framework Workshop. This event completely exceeded my expectations. It was incredibly well organized and there was not a moment of the day where we were unsure of where we needed to be or what happened next. The presentations were so well thought out and informative. Some of the highlights included: one-on-one time with the presenters, visiting Wellington, and getting professional headshots taken by GoldHorse Media. The entire event was empowering and up lifting. Looking forward to the next event!"
"The Farm & Fir Workshop was such a fantastic experience! I didn't realize how many like-minded people I was going to connect with during this trip. We had so many inspiring and collaborative group discussions. The one-on-one sessions were incredibly insightful and I love that I got "homework" to take back with me to continue building my business and reach my goals. It was the perfect mixture of work and play and everything detail was so well thought out and planned. Tara, Taylor and Christa did a fantastic job and I cannot wait to connect with them again."
Take it from our 2023 Wellington Workshop Attendees...
LET'S BUILD YOUR BRAND - TOGETHER
Tara Moore
FARM & FIR CO.
Christa Myers
THE EQUESTRIAN BOOKKEEPER
Taylor Kos
GOLD HORSE MEDIA
THE FARM & FIR FRAMEWORK IS HOSTED BY:
Maintaining your books and tracking expenses and profit feels like a constant struggle (and you're currently thinking, "don’t even get me started on tax season!")
Your brand lacks visual focus and consistency and your DIY website doesn’t capture or generate many leads.
Your pricing is based on some market research and your best guess, rather than factoring your costs, time, and a healthy margin.
You don't have any clear processes within your business and constantly feel like you're playing catch-up.
You struggle to maintain consistency and convey exactly what you do and who you do it for on everything from your social media, to your website, and even one-on-one interactions with potential customers.
WE KNOW the feeling!
THIS IS FOR YOU IF:
You don’t have the budget for multiple professional photoshoots per year and struggle to take quality photos for social media on your own.
You are overwhelmed when it comes to jumping on the video content trend and reels bandwagon (a trend that is definitely here to stay!)
Financial systems that work for your specific business so you can kick that broke horse girl story to the curb
The ability to make your DIY photos and video look not so DIY
Clear processes to help you organize and streamline your business
focused messaging supported by eye-catching visuals that attracts the right audience and helps you maintain consistency
YOU WILL LEAVE THE WORKSHOP WITH...
THE EXPERIENCE
education + community + horses
Each day, we will start with a group seminar followed by one-on-one intensives. Spend some downtime in the afternoon setting new business goals and enjoying a glass of wine by the pool.
At night, get ready to head over to the WEF show grounds a short drive away in Wellington for a proper horse girl hangout.
WHAT YOU WILL LEARN
THROUGH GROUP SEMINARS + ONE-ON-ONE INTENSIVES
BRAND + WEBSITE STRATEGY
TAUGHT BY TARA MOORE, FARM & FIR CO.
- Identify your ideal customer
- Develop messaging that is clear and focused
- Develop your brand story
- DIY your brand visuals
- Create a plan to consistently roll out your brand messaging + visuals across all platforms
- Brand + website audits and action plans
Key takeaways will include:
PATH TO PROFITABILITY
TAUGHT BY CHRISTA MYERS, AKA "THE EQUESTRIAN BOOKKEEPER"
- Price audit and strategy
- Developing a budget
- Business analysis + setting up processes
- Quickbooks Online overview and setup
- Bookkeeping requirements and process
Key takeaways will include:
DIY YOUR BRAND PHOTOS + VIDEOS USING JUST YOUR PHONE
TAUGHT BY TAYLOR KOS, GOLD HORSE media
- Photography principles
- How to confidently pose and take your own brand photos
- Styling product photos
- Creating your own presets in Lightroom Mobile and editing basics
- Shooting video content with your phone to create Reels and TikToks
Key takeaways will include:
WITH TAYLOR FROM GOLD HORSE media
BONUS HEADSHOT PHOTO SESSION!
Ever dream of having photos of yourself with the beautiful backdrop of Wellington? We sure do! Each attendee will get a bonus mini headshot session with Taylor. Get ready for lots of laughs cheering on your new horse girl pals.
LET'S GIVE YOU A LEG-UP IN LEVELING-UP YOUR BRAND™
The FARM & FIR FRAMEWORK is an all-inclusive experience for attendees, including meals, accommodations, transportation to excursions, educational seminars, and of course, networking.
Our Airbnb is located in West Palm Beach about 20 minutes from the WEF show grounds.
All meals are included with the exception of Friday night when we spend the evening at WEF and enjoy their local onsite food vendors.
ALL-INCLUSIVE ACCOMMODATIONS
please note: we are not offering single-occupancy
DOES IT LOOK LIKE THE future YOU ARE HOPING FOR?
you aren't interested in collaborating
you aren't experiencing challenges that align with what we are teaching
you aren't ready to invest in yourself and your business
you have a very established business that runs like a well-oiled MACHINE
This is for you if...
you are willing to be honest about your challenges and are open to solutions
you are excited to connect and collaborate with fellow equestrian business owners
you have been struggling and are ready to make a change
you are ready to focus your brand and business
This is for you if...
You've Got Questions, We've Got Answers
You can plan to arrive anytime after 3 PM on February 9th, 2023. We will kickoff the workshop with a group dinner; no educational seminars or intensives will take place the first night. Feel free to lounge by the pool and hang get to know the fellow attendees! We will send all attendees the Airbnb address with the full workshop itinerary. Please plan to leave the Airbnb by 10 AM on 2/12/23 and make your own travel arrangements to and from the airport.
Yes! The cost of the workshop and your travel expenses are all deductible expenses. Christa will review exactly how to categorize those expenses during the workshop :)
