About Us

Farm & Fir Co.

.01 Starting with Creative Direction, we collaborate on what makes your business unique and how that can be visually represented in your branding.

Next, we set up a photoshoot to capture the true essence of your brand and personality.

Finally, your new branding and content are used to design a website that authentically represents your brand and speaks directly to your ideal customer.

.04 We leave you with educational resources, like training videos and ebooks, so you can sustain your brand and business long-term.

Through years of working in and out of the equestrian, business and design industries, we noticed a gap in the market for a branding and web design service for equestrian and rural industries that not only offer creative services but also gave clients a clear, strategic plan to use that content in their digital marketing.

farm & fir co.


We know that our clients value their time most, that's why we've made our process as simple (and fun!) as possible SO YOU CAN GET BACK TO what you truly love in your business. 

Here's where we come in:

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our team

Two creative horsewomen, one shared passion

A Dream Collaboration

Farm & Fir Co. is made possible by our collaboration with Ashley at White Stallion Studio, who specializes in custom wood burned art, logo design, and illustrations. In typical horsewoman fashion, Tara and Ashley met while working at a farm in Monmouth County, NJ, which is now the home-base of Farm & Fir Co.

Tara leads client projects as the CEO and Creative Director, while Ashley ties all the design details together as the Lead Graphic Designer.

Strategy, Design, and Education

Our client work doesn't end once a brand has been delivered or a website has been published. Our overarching goal is to empower our clients through education so they can achieve sustainable growth. All of our packages include educational materials, from training videos to ebook, and even one-on-one coaching calls.

our services

the foundation of our business

Farm & fir co. + white stallion studio

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let's connect

I can't wait to chat with you! Fill out the form, or contact me directly:

Tara Moore
(908) 902-8876

I'll be in touch shortly.